The work of Strategic Impulse is grounded in two research and practice areas — both focused on SMEs as central actors in the major transformation processes of our time.
Strategic Digital Transformation
Digital transformation confronts SMEs with fundamental strategic questions: which business models are viable? What digital capabilities need to be built? How does transformation become planned rather than reactive? This expertise is grounded in years of research at the ICC at FHNW School of Business and in the textbook Strategic Digital Transformation (Peter & Lindeque, SAGE, 2025), which develops the ACT method (Analyse, Create, Transform) and a practical toolkit for organisations.
↗ EXTERNAL RESOURCE
Strategic Digital Transformation — Textbook Companion Website
Official companion website for the textbook Strategic Digital Transformation (Peter & Lindeque, SAGE, 2025). Includes a free Digital Transformation Toolkit download, international case studies, videos, podcasts, and a Digital Technology Radar covering the seven strategic action fields of digital transformation.
Sustainability Transition & Circular Economy
Sustainability pressure is a strategic reality for SMEs, not an abstract regulatory question. Circular economy principles offer concrete competitive advantages when anchored strategically. The research focus lies on SMEs‘ strategic responses to societal transformation: how do organisations adapt their strategies, structures, and capabilities — and what distinguishes successful from failed transformations?
